Association Objectives

  1. Create a forum to unite qualified branding practitioners
  2. Conduct local/global branding research and share findings
  3. Help develop a common definition of the term ‘branding’
  4. Differentiate branding from marketing, advertising and design
  5. Raise awareness with the public, business, government and media
  6. Encourage professional and ethical branding practices
  7. Learn from and honour national/international branding pioneers
  8. Further branding curriculums in educational institutions
  9. Inspire the formation of other national branding associations
  10. Coordinate global efforts via the International Branding Association